The more we learn about materials, production and consumption, the more new questions arise.
Why does one garment cost ten euros and another a hundred? What determines quality? What role do materials play? And what actually happens to clothing that's never sold?
This page is still just getting started. In the coming period, we'll add articles, research and insights that help us better understand the fashion industry.
Why is clothing so cheap?
What actually determines the price of a garment? And what choices lie behind it?
[Article coming soon]
How do you recognize quality?
What do you look for when judging whether a garment will last?
[Article coming soon]
What happens to unsold clothing?
Not everything that's produced is ultimately sold or worn.
What happens to the rest?
[Article coming soon]
What role do materials play?
Why do brands choose certain fabrics? And what trade-offs lie behind that?
[Article coming soon]
How much clothing do we actually wear?
What do we buy, what do we wear, and what ultimately stays unused in the closet?
[Article coming soon]
Why does clothing wear out?
Is that down to quality, use, care, or a combination of factors?
[Article coming soon]
Some questions don't have a simple answer.
In the coming period, we'll add new articles, research and insights. Some questions lead to answers. Others to new questions.
