Privacy Policy

Last updated: 10 July 2026

Fels operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a personalised shopping experience (the “Services”). Fels is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. We process personal information in accordance with the General Data Protection Regulation (GDPR). If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails as to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and that you understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details including your name, address, billing address, shipping address, phone number and email address.
  • Financial information including card and payment account information, transaction
    details, form of payment, payment confirmation and other payment details. Payment card data is processed by our payment providers; we do not store full card numbers ourselves.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you include when you communicate with us, for example when sending a customer support enquiry.
  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information including information about how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use
personal information for the following purposes:

  • Providing, tailoring and improving the Services. To perform our agreement with you, process your payments, fulfil your orders, remember your preferences, send you account-related notifications, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, enable reviews and create a tailored shopping experience such as recommending related products. Legal basis: performance of the agreement and our legitimate interest.
  • Marketing and advertising. To send you marketing, advertising and promotional messages by email, SMS or post, and to show you online advertisements for products or Services, including based on items you previously purchased or added to your cart. Legal basis: your consent and/or our legitimate interest, as required by law.
  • Security and fraud prevention. To verify your account, provide a secure payment and shopping experience, detect and investigate fraudulent, illegal or malicious activity, and secure our Services. Legal basis: our legitimate interest and legal obligation.
  • Communicating with you. To provide customer support, respond to you and maintain our business relationship with you. Legal basis: performance of the agreement and our legitimate interest.
  • Legal reasons. To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies. Legal basis: legal obligation and our legitimate interest.

How we disclose personal information

In certain circumstances we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. We do not sell your personal information.
Such circumstances may include:

  • With Shopify, vendors and other third parties that perform Services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping);
  • With business and marketing partners to provide marketing Services and
    advertising to you. We use Shopify to support personalised advertising with third-party Services based on your online activity. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have a right to ask us not to share information about you for targeted advertising;
  • When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to ship your products or through your use of social media widgets or login integrations;
  • With our affiliates or otherwise within our corporate group;
  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce our Terms of Service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services. In addition, to help protect, grow and improve our business, we use certain Shopify enhanced features that include data and information obtained from your interactions with our store, together with other merchants and with Shopify. In these circumstances Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you have, visit the Shopify privacy policy for customers. Depending on where you live, you may be able to exercise certain rights regarding your personal information via Shopify’s privacy portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found there. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users. Our inclusion of such links does not imply endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children’s data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age (as those terms are defined under applicable law).

Security and retention of your information

We take appropriate technical and organisational measures to protect your personal information against loss and unlawful use. Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send us may not be secure while in transit; we recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, to provide the Services, to comply with legal obligations (including statutory tax and administration retention periods), to resolve disputes, or to enforce applicable contracts and policies. If you have the impression that your data is not
secure, please contact us at info@fels.nl.

Your rights and choices

Depending on where you live, you may have some or all of the rights below in relation to your personal information. These rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request as permitted by law:

  • Right of access / to know. You may have the right to request access to personal information we hold about you.
  • Right to delete. You may have the right to request that we delete personal information we hold about you.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to object and to restrict processing. You may have the right to ask us to stop or restrict processing of personal information for certain purposes.
  • Right to withdraw consent. Where we rely on consent, you have the right to withdraw it at any time. This does not affect the lawfulness of processing based on consent before its withdrawal.
  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option shown in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders.

You can exercise any of these rights where indicated in the Services or by contacting us using the details below. We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. You may designate an authorised agent to make requests on your behalf, subject to proof of authorisation. We will respond to your request in a timely manner as
required by law.

Complaints

If you have a complaint about how we process your personal information, please contact us first using the details below. Depending on where you live, you have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority. In the Netherlands this is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). For the EEA, a list of the responsible supervisory authorities is available here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside. Where we transfer your personal information outside the

European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s standard contractual clauses, or equivalent contracts issued by the relevant UK authority, unless the data is transferred to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at info@fels.nl or contact us at Fels, Aalsmeerweg 6-1, 1069AJ Amsterdam, The Netherlands. For the purposes of applicable data protection law, we are the controller of your personal information.

Name: Fels
Address: Aalsmeerweg 6-1, 1069AJ Amsterdam, The Netherlands
Business Registration (KvK): 76279162
Email: info@fels.nl
Website: www.fels.nl